AI Insights · Timothy · October 2025
Top Drama Games in New Zealand: Q3 2025 Performance
Explore the performance trends of the top drama games in New Zealand for Q3 2025, featuring insights from Sensor Tower on downloads, revenue, and active users.
In the third quarter of 2025, drama games continued to captivate audiences in New Zealand. Here’s a look at the performance of the top five titles across a unified platform.
Love Island: The Game from Fusebox Games experienced a noticeable decline in weekly revenue, dropping from approximately $7K at the beginning of the quarter to around $1.7K by the end. Downloads also fell from over 2K to just under 400. However, weekly active users showed resilience, beginning at 10.8K, dipping mid-quarter, and then recovering to 8.9K.
MeChat - Interactive Stories by PlayMe Studio saw a revenue peak of $2.3K in late July, followed by a decline to $1.2K towards the quarter's end. Downloads were steady, starting at 499 and closing at 511. Active users grew from 1.1K to 1.2K, marking a positive engagement trend.
Episode - Choose Your Story from Episode Interactive had a mixed quarter, with revenue fluctuating, peaking at $2.3K and ending at $1.6K. Downloads and active users remained relatively stable, with slight increases towards the end of the quarter.
Star Girl: Love Story by MegaJoy Games Studio showed no revenue throughout the quarter. Downloads decreased from 403 to 250, while active users remained fairly stable, ending the quarter at 4.7K.
Makeover Queen: Pull the pin by GameeStudio also reported zero revenue. Downloads fluctuated, starting at 357 and ending at 142. Active users saw a rise, peaking at 645 before settling at 546.
These insights, sourced from Sensor Tower, offer a snapshot of the drama games market in New Zealand. For more detailed analytics, Sensor Tower provides comprehensive data and trends.